The concept of BLUE FIG is brilliantly fueled by the synergy and richness of all the cultures coming together and celebrated under a brand. A fusion of concepts that ride heavily on creativity. BLUE FIG has built-in from within the concept "intrigue longevity". "Fads are built everyday and die as often", says founder Khalid S. Nahhas, "trends are set for substantially longer periods, but the triumphant engages a core substance beyond fads and trends, almost building a new culture". There is so much to offer by all cultures that one can never run out of intriguing diversity and compelling cross-cultural universality or commonalities. Ethnicity is a common denominator underlying the concept and driving its many natural colors.
UNIQUE DIVERSITY AND INTEGRATION
The integration of atmosphere, food, drink and cultural entertainment present a new "café culture". The BLUE FIG caters creatively to local and international clients, all day as well as evenings and late nights, through its diverse line of commodities and entertainment.
FUSION OF SPIRITS
The intangibles of the BLUE FIG such as the spirit, soul, theme, imagery and alternative literary ideas are manifested through the integration of all the "universal" previous tangibles. One can rely on finding literary works, intellectualism, and many alternative cultural entertainments at the BLUE FIG, continuously renewing itself and, in turn, the experiences of the "universal client".
CREATING A NEW DEMAND
Continuous Evolvement, Recreation, differentiation and innovation offering customers a wealth of options through "timeless moods", "improvised rituals of delight" and "engagement of all the senses".
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